BPI and DBT will organize a UK music industry trade delegation to participate in IMX 2025 Shanghai from October 21-25, 2025. The delegation will engage with Chinese music industry partners through the IMX platform.

This participation follows a preparatory webinar held on August 27, co-presented by IMX, BPI, and DBT. The “China Music Mission Webinar” provided industry insights ahead of the October mission.

Preparatory Forum Establishes Foundation

The August webinar featured expertise from both UK and Chinese music sectors, addressing key operational aspects of the Chinese market.

Speakers included:

• Jing Liu | Deputy Director, Department for Business and Trade, British Embassy Beijing
• Tinko Georgiev | VP International Business, See Music
• Max Jiang | Senior Intellectual Property Officer, British Consulate-General Shanghai
• Zhou Yaping | Deputy Director-General and Director-General, CAVCA
• Hannah Hong Chen | Former Head of International Content Cooperation and Licensing, TME Copyright Center / Former Content Director, QQ Music
• Tang Bohu Annie | Singer, Actor

Discussion topics encompassed China’s music industry landscape, copyright and IP frameworks, market entry pathways for international artists, music promotion in new media environments, and collaboration opportunities with IMX 2025.

UK Delegation Framework for October

The UK delegation at IMX 2025 will connect UK record labels, publishers, management companies, digital distribution platforms, and live music organizations with Chinese industry infrastructure.

Participants will engage with leading platforms including TME and NetEase Cloud Music, as well as rights organizations MCSC and CAVCA. The British Consulate-General Shanghai will host a reception for delegation members and invited industry guests.

Market Context

China’s recorded music revenue reached $1.6 billion in 2024, ranking fifth globally. Subscription streaming revenue exceeded $1 billion with 18.9% year-over-year growth. Chinese subscribers represent 35% of global new additions, while physical record sales maintain approximately 20% annual growth.

IMX 2025 Program Structure

IMX 2025 runs October 22-25 in partnership with Music China at Shanghai New International Expo Centre N3 Hall. The program includes six components: industry forums, IMXUP, future exhibition areas, business touchpoints, global launches, and showcases. The event will feature over 100 industry leaders from multiple countries and regions across nearly 20 forum sessions.

IMX 2025 Shanghai tickets are now available, with IMX Tokyo details to be announced.

About IMX

IMX is a leading industry platform dedicated to connecting the global music, technology, and business communities. Through its conference, exhibition, investment summits, and artist showcases, IMX fosters cross-border collaboration, drives innovation, and provides an essential gateway to the dynamic music markets across Asia.

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