2.6 million people tuned in online to watch the I’M three-day event which serves to open International Indie Music Season (IIMS) in China. I’M, the three-day business and showcase music event, took place from 17-19 July 2020. Organised by China’s National Foreign Cultural Trade Base (Shanghai) and National Copyright Trade Base (Shanghai), in association with Kanjian Music, China’s leading music services company, the event brought artists and industry speakers from 35 countries from around the world together. Viewers from all over the world could hear about the latest global trends in culture, music, tech and media and discuss challenges and opportunities for copyrights in China and internationally.
International Indie Music Season (IIMS) was a three-month international music industry event that took place between July and September 2020. IIMS was based on the international culture of inclusiveness, linking the strength of global cities, and the leading music culture consumption of Shanghai, which kicks off with three days of online music shows, industry talks and more.
The three-day online event, supported by a range of international strategic partners including International Music Collaboration Organization China (IMCO), Kanjian Music, Music Ally, MQA, LyricFind and Chartmetric featured government announcements on music artist services and policies, music industry panels, and international music talent showcases.