Landmark partnership at the Shanghai New International Expo Centre (SNIEC) unites the entire music value chain, from creation and instruments to rights and technology.

SHANGHAI, CHINA – August 20, 2025 – International Music Expo (IMX) today announced a landmark strategic partnership with Music China, the world’s leading musical instrument trade show. For the first time, IMX 2025 will be co-hosted with Music China at the Shanghai New International Expo Centre (SNIEC) from October 22-25, 2025.

This powerful alliance creates a definitive, one-stop destination for the global music industry’s gateway to China. By integrating IMX’s focus on rights, technology, and investment with Music China’s immense scale in instruments, pro-audio, and education, the collaboration will convene the entire music ecosystem under one roof. Attendees will gain unprecedented access to every facet of the industry, from the tools of creation to the platforms of monetization.

A World-Class Stage for a World-Class Event

The event will take place at the Shanghai New International Expo Centre (SNIEC), a world-class Sino-German joint venue renowned for its Western management and operational excellence. As one of the world’s leading exhibition venues, the 300,000m² facility is strategically located in the commercial heart of Shanghai and hosts over 100 international trade shows annually, attracting nearly 7 million visitors. This premier location ensures a professional, secure, and highly successful experience for all international delegates.

A Unified Platform for Unprecedented Opportunity

The co-hosted event will provide a 360-degree view of the music industry, offering immense value to all attendees:

• IMX delegates will have direct access to the Music China exhibition floor, connecting them with an entirely new sector of potential partners in pro-audio, hardware, and music education.
• The combined event will leverage Music China’s massive footprint, which in 2024 attracted nearly 120,000 visitors and over 1,800 exhibitors from more than 100 countries.
• Global attendees can now achieve the objectives of two separate trade missions in a single trip, maximizing efficiency and business outcomes in the Chinese market.

The Acclaimed IMX Experience

Within this larger framework, IMX will continue to deliver its focused, high-impact program built on its core pillars:

• IMX Conference: The go-to hub for insights into music’s future, driven by top executives, digital trendsetters, and tech gurus.
• IMX Showcase: A professionally curated series of live performances shining a spotlight on emerging and established export-ready artists.
• IMXUP Startup Roadshow: A dedicated platform connecting cutting-edge startups with top investors and industry leaders to accelerate growth.
• IMX Launch: The premier stage to debut groundbreaking products, technologies, and industry-defining trends.
• IMX Business: The central marketplace for high-value content deals, catalog monetization, and strategic partnerships.
• IMX Expo: An immersive space where attendees can experience firsthand the latest innovations in music technology and services.

Event Details

• Event: IMX 2025 at Music China
• Dates: October 22-25, 2025
• Venue: Shanghai New International Expo Centre (SNIEC), Shanghai, China

Further details on programming, speakers, and registration for IMX will be announced in the coming weeks.

About IMX

International Music Expo (IMX) is a leading industry platform dedicated to connecting the global music, technology, and business communities. Through its conference, expo, investment summits, and artist showcases, IMX fosters cross-border collaboration, drives innovation, and provides an essential gateway to the dynamic music markets across Asia.

About Music China

Founded in 2002, Music China is one of the world’s largest and most influential trade fairs for musical instruments and pro-audio. As a UFI Approved International Event, it gathers top global brands and industry professionals, covering the entire spectrum of the music products industry. Music China serves as a vital platform for business, education, and cultural exchange.

For official updates, visit: https://www.imxgo.com/

For partnership and exhibition inquiries, please contact: [email protected]