The three-day event will consider a range of current and forward thinking topics for the Chinese music industry, with the main themes focusing on streaming, marketing and technology.
In association with
11-31 October, 2021
We are hosting a series of panels and presentations from a wide range of organziations, discussing the latest trends, technologies and business practices. We are showcasing the latest products, services and innovations, exploring the newest wins for the industry.
Available as VOD
More than 90 people took part in the conference in 2020, including representatives of A&G, AKQA, ByteDance, CAVCA, Changba, Chartmetric, IMCJ, IMNZ, IMPALA, MCSC, Midem, Migu Music, Monstercat, Music Ally Netease, Radio.cn, Sounds Australia, Space Shower, Tencent, Twitch, WIN, Xiami Music and YSL Beauty.
Showcase your talent in front of an unprecedented new audience, industry professionals, and global media. Your pre-recorded 10 minute video is streamed online and made available as video-on-demand afterwards. IMX Main Stage showcases are at zero cost to the artist.
More than 120 artists showcased their talent last year, including APEX, Corsak, Fang Jinlong (方锦龙), Jinbo Lu (路金波), Josh Cumbee, Kodaline, mxmtoon, Project Ace, Ru1-J, Ruth Koleva, and Xiao Ying (肖瀛) among others.
NovelToy is an electro-pop/trip-hop/adult alternative rock project based in Italy, melting
experimental sounds with international pop-rock song style, using electronics and a string
The project came into existence in Catania (Sicily) in 2014 in the shadow of the volcano
Etna, thanks to Toti Condorelli (piano, synths, samples. Thanks to the innovative but
captivating ideas it easily reached the finals of many contests all around Catania.
After two years in the UK the project came officially out in Emilia Romagna (IT) in 2018 with
the entry of Enrico Marazzi (aka Hank Zamar, acoustic, electric guitar, voice), Samantha
Poletti (voice), Alexandra Dimitrova (violin), so the band sound reached full maturity and a
plenty of subtle nuances.
During NovelToy gigs you'll probably be listening to several famous songs covers too, they
enjoy to revisit deeply according to the band's style.
In 2019 NovelToy signed for Rehegoo Music. Debut album ITINERA has been released in