Jonathan Campbell

Head of Outreach & Strategic Initiatives, Small World Music / Global Toronto

Jonathan Campbell’s career is rooted in the decade he spent in Beijing as a drummer, writer, promoter, agent, and more actively bridging East and West. His book, Red Rock: The Long Strange March of Chinese Rock and Roll, was published in 2011. He has worked at and with many of Toronto’s major cultural institutions in communications, outreach, and programming; led the Toronto branch of Sofar Sounds, international secret-concert providers; and was a 2018-2020 APAP Leadership Fellow. He is currently Head of Outreach and Strategic Initiatives at Small World Music, a presenter-and-then-some working in a variety of ways with equity-seeking communities onstage and behind the scenes. SWM produces the annual Global Toronto music showcase/conference as well as an annual (Sept) festival, the eMERGEnce Music Incubator for newcomer/emerging artists, and year-round programming of many kinds.

Small World Music / Global Toronto

Toronto, Canada

The place now known as Toronto has been a meeting point for millennia, and Small World Music strives to embody and continue that trajectory by breaking down walls through the power of music. For nearly twenty-five years, we have been supporting, presenting, promoting, and collaborating with equity-seeking communities onstage and behind the scenes. We present concerts and festivals; we operate the Small World Centre, a venue and community hub; we run eMERGEnce, an artist development program for newcomer/refugee/emerging artists; and more. Since 2020, SWM has been the producer of showcase/conference Global Toronto (