The three-day event will consider a range of current and forward thinking topics for the Chinese music industry, with the main themes focusing on streaming, marketing and technology.
In association with
11-31 October, 2021
We are hosting a series of panels and presentations from a wide range of organziations, discussing the latest trends, technologies and business practices. We are showcasing the latest products, services and innovations, exploring the newest wins for the industry.
Available as VOD
More than 90 people took part in the conference in 2020, including representatives of A&G, AKQA, ByteDance, CAVCA, Changba, Chartmetric, IMCJ, IMNZ, IMPALA, MCSC, Midem, Migu Music, Monstercat, Music Ally Netease, Radio.cn, Sounds Australia, Space Shower, Tencent, Twitch, WIN, Xiami Music and YSL Beauty.
Showcase your talent in front of an unprecedented new audience, industry professionals, and global media. Your pre-recorded 10 minute video is streamed online and made available as video-on-demand afterwards. IMX Main Stage showcases are at zero cost to the artist.
More than 120 artists showcased their talent last year, including APEX, Corsak, Fang Jinlong (方锦龙), Jinbo Lu (路金波), Josh Cumbee, Kodaline, mxmtoon, Project Ace, Ru1-J, Ruth Koleva, and Xiao Ying (肖瀛) among others.
Elettro Mascarimirì - Music For Dancing is the new project of Mascarimiri - where Salento music changes its path.
From music for traditional parties it moves to much more innovative clubs and events, using the Sound System as a language for dancing, in the spirit of the circularity that binds "lu Tamburreddhu Salentino" (Salentino frame drum), Vinyl and the CD of nowdays.
The project born during the 2020 pandemic from the nostalgy of making people dance:
Claudio "Cavallo" Giagnotti decided to create his own music to play during his DJ live sets and parties organized by him, to release the free spirit of dance - this simply creating MUSIC FOR DANCING - an entire album of songs capable of making people dance on all longitudes.
ELETTRO MASCARIMIRI was born from the idea of Claudio "Cavallo" Giagnotti, Salento musician-producer of Roma origins and co-founder of Dilinò "center of Alternative and Mediterranean Music from 2002 to 2019 and today artistic director of Arra Produzioni Mediterranee, an artist who from the first 90s changed the sound of Pizzica Pizzica Salentina by remixing it and innovating it, creating grooves to dance to.
His first remixes and works are from the late 90s, later included in the first album Taranta Trance produced with the Alpha Bass collective, collaborations on Tecno Pizzica projects, directed by Piero Fumarola and George Lapassad, Taranta Virus and Giro di Banda directed by Cesare Dell'Anna, up to the publication with the Mascarimiri of Triciu Remix and Pizzica in Dance Hall Party tribute to the great researchers who came to Salento, from Alan Lomax to Diego Carpitella and international collaborations.